Semiotics:
The study and sign systems
Denotation:
What an image actually shows and which is immediately apparent as opposed to the assumptions as individual reader may make about it.
Connotation:
The meaning of a sign that is arrived at through cultural experiences a reader brings to it.
Technical codes
Technical Codes Senior
Symbolic Codes – Symbolic colour – Symbolic objects – Symbolic Animals
Written Codes – You and You Only - Buzz Words – Catch phrases
Technical Codes Junior – Camera – Framing – Lighting
Content – the subject of the artwork (what the artwork is about)
Form - is how the subject is expressed (how that meaning is presented)
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